ADLER ALTONA

ADLER ALTONA

ADLER ALTONA

ADLER ALTONA

ADLER ALTONA

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Branding

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Branding

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Branding

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Branding

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Direction & Design

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Direction & Design

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Direction & Design

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Direction & Design

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Direction & Design

In 2012 we created the corporate design for our old friend Christian Adler. Back then he decided to open up a “Herrenboutique“ (a boutique for gentlemen) – with a little wink. We were pretty excited about his idea so we joined his project “Adler Altona - Herrenboutique”. The shop offers clothes and accessories for men, some hand-picked magazines and books and a fine selection of small liquor brands. The first package included the logo, hangtags, a postcard, business cards, paper bags, a receipt book, the shop sign and a simple website. Since then we go along with the brand creating all kinds of graphic designs.

In 2012 we created the corporate design for our old friend Christian Adler. Back then he decided to open up a “Herrenboutique“ (a boutique for gentlemen) – with a little wink. We were pretty excited about his idea so we joined his project “Adler Altona - Herrenboutique”. The shop offers clothes and accessories for men, some hand-picked magazines and books and a fine selection of small liquor brands. The first package included the logo, hangtags, a postcard, business cards, paper bags, a receipt book, the shop sign and a simple website. Since then we go along with the brand creating all kinds of graphic designs.

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"Adler" means "Eagle" in german. We tried to create an interesting mixture of the strong and heroic word "Adler" with a friendly and sympathetic icon of a bird – an urban eagle from the neighborhood. In addition to that visual idea we had historical documents that inspired us - because a certain kind of heritage and tradition are important values for the entrepreneur. At first we had that old ad from the Argo Shipping Company / Richard Adler & Söhne, which was led by Adlers great-grandfather. The typeface on that ad was our pattern for the custom lettering of the logo. Secondly we used a map from 1857 of Hamburg, Altona, that the shopowner found in an old book store. The map was used for the first, well-liked series of Adler Altona postcards. 

"Adler" means "Eagle" in german. We tried to create an interesting mixture of the strong and heroic word "Adler" with a friendly and sympathetic icon of a bird – an urban eagle from the neighborhood. In addition to that visual idea we had historical documents that inspired us - because a certain kind of heritage and tradition are important values for the entrepreneur. At first we had that old ad from the Argo Shipping Company / Richard Adler & Söhne, which was led by Adlers great-grandfather. The typeface on that ad was our pattern for the custom lettering of the logo. Secondly we used a map from 1857 of Hamburg, Altona, that the shopowner found in an old book store. The map was used for the first, well-liked series of Adler Altona postcards. 

"Adler" means "Eagle" in german. We tried to create an interesting mixture of the strong and heroic word "Adler" with a friendly and sympathetic icon of a bird – an urban eagle from the neighborhood. In addition to that visual idea we had historical documents that inspired us - because a certain kind of heritage and tradition are important values for the entrepreneur. At first we had that old ad from the Argo Shipping Company / Richard Adler & Söhne, which was led by Adlers great-grandfather. The typeface on that ad was our pattern for the custom lettering of the logo. Secondly we used a map from 1857 of Hamburg, Altona, that the shopowner found in an old book store. The map was used for the first, well-liked series of Adler Altona postcards. 

"Adler" means "Eagle" in german. We tried to create an interesting mixture of the strong and heroic word "Adler" with a friendly and sympathetic icon of a bird – an urban eagle from the neighborhood. In addition to that visual idea we had historical documents that inspired us - because a certain kind of heritage and tradition are important values for the entrepreneur. At first we had that old ad from the Argo Shipping Company / Richard Adler & Söhne, which was led by Adlers great-grandfather. The typeface on that ad was our pattern for the custom lettering of the logo. Secondly we used a map from 1857 of Hamburg, Altona, that the shopowner found in an old book store. The map was used for the first, well-liked series of Adler Altona postcards. 

"Adler" means "Eagle" in german. We tried to create an interesting mixture of the strong and heroic word "Adler" with a friendly and sympathetic icon of a bird – an urban eagle from the neighborhood. In addition to that visual idea we had historical documents that inspired us - because a certain kind of heritage and tradition are important values for the entrepreneur. At first we had that old ad from the Argo Shipping Company / Richard Adler & Söhne, which was led by Adlers great-grandfather. The typeface on that ad was our pattern for the custom lettering of the logo. Secondly we used a map from 1857 of Hamburg, Altona, that the shopowner found in an old book store. The map was used for the first, well-liked series of Adler Altona postcards. 

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Website and lookbook. 

Der Frag RAUCH Bereich ist neben den Submarken Landingpages das Herzstück der Website. Hier haben die Besucher die Möglichkeit, sich gezielt zu speziellen Fragestellung rund um das Unternehmen RAUCH, zu den Submarken sowie detailliert über die Produkte zu informieren.

Website and lookbook. 

Website and lookbook. 

Website and lookbook. 

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From time to time we design ads for our Adler Altona, that appear e.g. in local magazines or in the shop window. 

From time to time we design ads for our Adler Altona, that appear e.g. in local magazines or in the shop window. 

From time to time we design ads for our Adler Altona, that appear e.g. in local magazines or in the shop window. 

From time to time we design ads for our Adler Altona, that appear e.g. in local magazines or in the shop window. 

From time to time we design ads for Adler Altona, that appear e.g. in local magazines or in the shop window. 

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"The Altona district is a source for our daily inspiration that we would like to share with you. This city guide is intended as a short journey through our district. Explore this beautiful area, its shops, little highlights and stories."

"The Altona district is a source for our daily inspiration that we would like to share with you. This city guide is intended as a short journey through our district. Explore this beautiful area, its shops, little highlights and stories."

"The Altona district is a source for our daily inspiration that we would like to share with you. This city guide is intended as a short journey through our district. Explore this beautiful area, its shops, little highlights and stories."

"The Altona district is a source for our daily inspiration that we would like to share with you. This city guide is intended as a short journey through our district. Explore this beautiful area, its shops, little highlights and stories."

"The Altona district is a source for our daily inspiration that we would like to share with you. This city guide is intended as a short journey through our district. Explore this beautiful area, its shops, little highlights and stories."

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Stefan Schröter:
Digital Product Design
+ Design Direction

(c) 2017

(c) 2017