Walk of Beauty

Walk of Beauty

Walk of Beauty

Walk of Beauty

Walk of Beauty

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Website

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Website

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Website

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Website

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Website

Douglas' campaign "Let's Do Beautiful" shows more than just beautiful pictures, its medium is the commitment to the beauty of diversity, it calls for “beautiful actions with integrity”. The name says it all – and initialises a radical change: Moving from a purely external definition of beauty to a holistic understanding and actions based on values. This is precisely the claim that Dept and the beauty platform have translated into digital. The digital campaign focuses on an emotional and inspiring 3D experience that shows users how easy it is to be beautiful, as ultimately: We are just as beautiful as our actions.
Beauty is so multifaceted

The "Let's Do beautiful" campaign was created as part of the new overall orientation of Douglas' brand communication according to the motto "We are just as beautiful as our actions".

The aim of the collaboration between Dept and Douglas was to give the emotional and inspiring content of the campaign a digital space and make it tangible. The campaign should unfold there and show how multifaceted the topic of beauty is.

The Walk of Beauty

Dept created a 3D experience for this purpose - the virtual exhibition called "Walk of Beauty". It forms the heart of the digital campaign, presents the motifs and films of the campaign and offers users background information and interviews. The exhibition is divided into several focus areas with individual messages and moods supported by large 3D sculptures and special effects. The spatial dimensions are intended to be reminiscent of large international art galleries. The experience is designed in a way that the room drifts into the surreal in some places. With the help of state-of-the-art technologies (WebGL and Three.js), a tangible virtual world has been created through which users can navigate and explore the exhibition themselves.

Susanne Cornelius, CMO Douglas Group: "'Let's do beautiful' is an emotional and important appeal to look at beauty more comprehensively. With the virtual exhibition, we want to inspire our customers to discover our brand values and mindset in a whole new way."

News
WUV

Awards
awwwards Honorable Mention
Lovie Awards 2021 Shortlist "Best Visual Design"
Webby Awards Honoree 

Douglas' campaign "Let's Do Beautiful" shows more than just beautiful pictures, its medium is the commitment to the beauty of diversity, it calls for “beautiful actions with integrity”. The name says it all – and initialises a radical change: Moving from a purely external definition of beauty to a holistic understanding and actions based on values. This is precisely the claim that Dept and the beauty platform have translated into digital. The digital campaign focuses on an emotional and inspiring 3D experience that shows users how easy it is to be beautiful, as ultimately: We are just as beautiful as our actions.
Beauty is so multifaceted

The "Let's Do beautiful" campaign was created as part of the new overall orientation of Douglas' brand communication according to the motto "We are just as beautiful as our actions".

The aim of the collaboration between Dept and Douglas was to give the emotional and inspiring content of the campaign a digital space and make it tangible. The campaign should unfold there and show how multifaceted the topic of beauty is.

The Walk of Beauty

Dept created a 3D experience for this purpose - the virtual exhibition called "Walk of Beauty". It forms the heart of the digital campaign, presents the motifs and films of the campaign and offers users background information and interviews. The exhibition is divided into several focus areas with individual messages and moods supported by large 3D sculptures and special effects. The spatial dimensions are intended to be reminiscent of large international art galleries. The experience is designed in a way that the room drifts into the surreal in some places. With the help of state-of-the-art technologies (WebGL and Three.js), a tangible virtual world has been created through which users can navigate and explore the exhibition themselves.

Susanne Cornelius, CMO Douglas Group: "'Let's do beautiful' is an emotional and important appeal to look at beauty more comprehensively. With the virtual exhibition, we want to inspire our customers to discover our brand values and mindset in a whole new way."

News
WUV

Awards
awwwards Honorable Mention
Lovie Awards 2021 Shortlist "Best Visual Design"
Webby Awards Honoree

Douglas' campaign "Let's Do Beautiful" shows more than just beautiful pictures, its medium is the commitment to the beauty of diversity, it calls for “beautiful actions with integrity”. The name says it all – and initialises a radical change: Moving from a purely external definition of beauty to a holistic understanding and actions based on values. This is precisely the claim that Dept and the beauty platform have translated into digital. The digital campaign focuses on an emotional and inspiring 3D experience that shows users how easy it is to be beautiful, as ultimately: We are just as beautiful as our actions.

Beauty is so multifaceted

The "Let's Do beautiful" campaign was created as part of the new overall orientation of Douglas' brand communication according to the motto "We are just as beautiful as our actions".

The aim of the collaboration between Dept and Douglas was to give the emotional and inspiring content of the campaign a digital space and make it tangible. The campaign should unfold there and show how multifaceted the topic of beauty is.

The Walk of Beauty

Dept created a 3D experience for this purpose - the virtual exhibition called "Walk of Beauty". It forms the heart of the digital campaign, presents the motifs and films of the campaign and offers users background information and interviews. The exhibition is divided into several focus areas with individual messages and moods supported by large 3D sculptures and special effects. The spatial dimensions are intended to be reminiscent of large international art galleries. The experience is designed in a way that the room drifts into the surreal in some places. With the help of state-of-the-art technologies (WebGL and Three.js), a tangible virtual world has been created through which users can navigate and explore the exhibition themselves.

Susanne Cornelius, CMO Douglas Group: "'Let's do beautiful' is an emotional and important appeal to look at beauty more comprehensively. With the virtual exhibition, we want to inspire our customers to discover our brand values and mindset in a whole new way."

News
WUV

Awards
awwwards Honorable Mention
Lovie Awards 2021 Shortlist "Best Visual Design"
Webby Awards Honoree

Douglas' campaign "Let's Do Beautiful" shows more than just beautiful pictures, its medium is the commitment to the beauty of diversity, it calls for “beautiful actions with integrity”. The name says it all – and initialises a radical change: Moving from a purely external definition of beauty to a holistic understanding and actions based on values. This is precisely the claim that Dept and the beauty platform have translated into digital. The digital campaign focuses on an emotional and inspiring 3D experience that shows users how easy it is to be beautiful, as ultimately: We are just as beautiful as our actions.

Beauty is so multifaceted

The "Let's Do beautiful" campaign was created as part of the new overall orientation of Douglas' brand communication according to the motto "We are just as beautiful as our actions".

The aim of the collaboration between Dept and Douglas was to give the emotional and inspiring content of the campaign a digital space and make it tangible. The campaign should unfold there and show how multifaceted the topic of beauty is.

The Walk of Beauty

Dept created a 3D experience for this purpose - the virtual exhibition called "Walk of Beauty". It forms the heart of the digital campaign, presents the motifs and films of the campaign and offers users background information and interviews. The exhibition is divided into several focus areas with individual messages and moods supported by large 3D sculptures and special effects. The spatial dimensions are intended to be reminiscent of large international art galleries. The experience is designed in a way that the room drifts into the surreal in some places. With the help of state-of-the-art technologies (WebGL and Three.js), a tangible virtual world has been created through which users can navigate and explore the exhibition themselves.

Susanne Cornelius, CMO Douglas Group: "'Let's do beautiful' is an emotional and important appeal to look at beauty more comprehensively. With the virtual exhibition, we want to inspire our customers to discover our brand values and mindset in a whole new way."

News
WUV

Awards
awwwards Honorable Mention
Lovie Awards 2021 Shortlist "Best Visual Design"
Webby Awards Honoree

Douglas' campaign "Let's Do Beautiful" shows more than just beautiful pictures, its medium is the commitment to the beauty of diversity, it calls for “beautiful actions with integrity”. The name says it all – and initialises a radical change: Moving from a purely external definition of beauty to a holistic understanding and actions based on values. This is precisely the claim that Dept and the beauty platform have translated into digital. The digital campaign focuses on an emotional and inspiring 3D experience that shows users how easy it is to be beautiful, as ultimately: We are just as beautiful as our actions.

Beauty is so multifaceted

The "Let's Do beautiful" campaign was created as part of the new overall orientation of Douglas' brand communication according to the motto "We are just as beautiful as our actions".

The aim of the collaboration between Dept and Douglas was to give the emotional and inspiring content of the campaign a digital space and make it tangible. The campaign should unfold there and show how multifaceted the topic of beauty is.

The Walk of Beauty

Dept created a 3D experience for this purpose - the virtual exhibition called "Walk of Beauty". It forms the heart of the digital campaign, presents the motifs and films of the campaign and offers users background information and interviews. The exhibition is divided into several focus areas with individual messages and moods supported by large 3D sculptures and special effects. The spatial dimensions are intended to be reminiscent of large international art galleries. The experience is designed in a way that the room drifts into the surreal in some places. With the help of state-of-the-art technologies (WebGL and Three.js), a tangible virtual world has been created through which users can navigate and explore the exhibition themselves.

Susanne Cornelius, CMO Douglas Group: "'Let's do beautiful' is an emotional and important appeal to look at beauty more comprehensively. With the virtual exhibition, we want to inspire our customers to discover our brand values and mindset in a whole new way."

News
WUV

Awards
awwwards Honorable Mention
Lovie Awards 2021 Shortlist "Best Visual Design"
Webby Awards Honoree