FAZ

FAZ

FAZ

FAZ

FAZ

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iPhone App

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iPhone App

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iPhone App

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Corporate Website

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iPhone App

"The DNI Innovation fund helped FAZ use technology to personalise their audience’s news reading experience. FAZ readers are consuming news in a new way. It’s the result of a power shift in the relationship between publishers and readers. Audiences aren’t interested in what journalists want them to read – they only want to read what interests them directly. Where news organisations once led the narrative, readers are increasingly crafting their own news experiences."

On behalf of the Frankfurter Allgemeine Zeitung and in the course of the Google News Initiative, we developed a prototype for a groundbreaking smartphone app. Since mid-2017, the features designed by have been successively implemented in the FAZ.net app. Already, the new app for Google is a lighthouse project of the initiative.

Case Study: Personalising mobile news with FAZ.

Awards
INMA Global Media Awards 2019
European Digital Media Awards 2019

"The DNI Innovation fund helped FAZ use technology to personalise their audience’s news reading experience. FAZ readers are consuming news in a new way. It’s the result of a power shift in the relationship between publishers and readers. Audiences aren’t interested in what journalists want them to read – they only want to read what interests them directly. Where news organisations once led the narrative, readers are increasingly crafting their own news experiences."

On behalf of the Frankfurter Allgemeine Zeitung and in the course of the Google News Initiative, we developed a prototype for a groundbreaking smartphone app. Since mid-2017, the features designed by have been successively implemented in the FAZ.net app. Already, the new app for Google is a lighthouse project of the initiative.

https://newsinitiative.withgoogle.com/dnifund/insights/case-study-personalising-mobile-news/

"The DNI Innovation fund helped FAZ use technology to personalise their audience’s news reading experience. FAZ readers are consuming news in a new way. It’s the result of a power shift in the relationship between publishers and readers. Audiences aren’t interested in what journalists want them to read – they only want to read what interests them directly. Where news organisations once led the narrative, readers are increasingly crafting their own news experiences."

On behalf of the Frankfurter Allgemeine Zeitung and in the course of the Google News Initiative, we developed a prototype for a groundbreaking smartphone app. Since mid-2017, the features designed by have been successively implemented in the FAZ.net app. Already, the new app for Google is a lighthouse project of the initiative.

Case Study: Personalising mobile news with FAZ.

"The DNI Innovation fund helped FAZ use technology to personalise their audience’s news reading experience. FAZ readers are consuming news in a new way. It’s the result of a power shift in the relationship between publishers and readers. Audiences aren’t interested in what journalists want them to read – they only want to read what interests them directly. Where news organisations once led the narrative, readers are increasingly crafting their own news experiences."

On behalf of the Frankfurter Allgemeine Zeitung and in the course of the Google News Initiative, we developed a prototype for a groundbreaking smartphone app. Since mid-2017, the features designed by have been successively implemented in the FAZ.net app. Already, the new app for Google is a lighthouse project of the initiative.

Case Study: Personalising mobile news with FAZ.

"The DNI Innovation fund helped FAZ use technology to personalise their audience’s news reading experience. FAZ readers are consuming news in a new way. It’s the result of a power shift in the relationship between publishers and readers. Audiences aren’t interested in what journalists want them to read – they only want to read what interests them directly. Where news organisations once led the narrative, readers are increasingly crafting their own news experiences."

On behalf of the Frankfurter Allgemeine Zeitung and in the course of the Google News Initiative, we developed a prototype for a groundbreaking smartphone app. Since mid-2017, the features designed by have been successively implemented in the FAZ.net app. Already, the new app for Google is a lighthouse project of the initiative.

Case Study: Personalising mobile news with FAZ.

Awards
INMA Global Media Awards 2019
European Digital Media Awards 2019